Reahard & Associates is a customer-driven F&I training company that believes today we cannot merely satisfy customers; we must instead strive to delight customers. Our objective is never to get F&I managers to sell more of “our” product, because we don’t sell any F&I products. Our only objective is to help increase F&I department income and delight customers!

Reahard & Associates Rock

Our Company

Reahard & Associates remarkable record of success is the direct result of the belief of its founder Ronald J. Reahard, that “you succeed in life by helping other people become successful.” In Ron’s own words, “Continuously improving your ability to help customers is the key to the growth and profitability of any organization.” Achieving F&I Excellence!™ has been designed to unleash the winner in every manager by improving their ability to help every customer.

At Reahard & Associates we strive to provide attendees with an innovative, inspirational, and information packed experience, along with proven selling tools and techniques they can use today, tomorrow, and in the years ahead. Every day, in automobile dealerships throughout the country, Reahard & Associates is changing lives by improving F&I managers’ ability to help customers, one customer at a time. At Reahard & Associates, we believe it’s a beautiful day…to help a customer!

Our Team

Ron Reahard

President

Ron Reahard

President

Ronald J. Reahard is President of Reahard & Associates. Ron began his automobile career in 1975, and has created and conducted numerous F&I training programs, seminars, and management workshops for NADA and various state and local dealer associations. He has also authored numerous articles on F&I that have appeared in F&I Management & Technology magazine, Automotive Executive, and The Journal of the Association of Finance & Insurance Professionals. Ron is a member of the Association of Finance and Insurance Professionals, and is the spokesman on the AFIP Certification CD Training Program. Ron is a Christian who believes you succeed in life by helping others become more successful.

Rick McCormick

National Account Development Manager

Rick McCormick

National Account Development Manager

Rick McCormick has more than 25 years of sales experience, with over 6 years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is the ability to listen effectively. Over the last 9 years Rick has conducted training for Dealer Groups and General Agencies across the country. He has authored articles on F&I that have appeared in F&I Showroom and Agent Entrepreneur magazine and has consistently presented at the annual F&I Conference and Agent Summit.

David Baker

Senior Training Consultant

David Baker

Senior Training Consultant

National Account Development ManagaerNational Account Development ManagaerNational Account Development ManagaerDavid Baker rejoins our team with over 25 years of automotive sales experience. David began his initial affiliation with Reahard & Associates in 2007. David’s background includes new and used car sales, management of Finance & Insurance departments, and General Manager. David has the ability to focus on the task at hand while working with F&I Managers. His enthusiasm for training and helping F&I managers reach their goals will bring your Finance & Insurance Department to a whole new level.

Ann Reahard

Accounting Administrator

Ann Reahard

Accounting Administrator

Ann’s background working with automobile dealers began in the credit insurance marketing division of an insurance company in Fort Worth, TX. Her duties included teaching the administrative portion of their monthly F&I school. She also worked as a manager in the credit administration division for an insurance company in Galveston, TX. At Reahard & Associates, her responsibilities include human resources and accounting. Ann has been with Reahard & Associates since its inception in 2001.

Janet Crabtree

Director of Operations

Janet Crabtree

Director of Operations

Janet became our Director of Operations when she joined our team in 2007. As Director of Operations, Janet works closely with the Senior Trainers and assists all of Reahard & Associate’s clients and dealerships through the contracting process. Prior to joining Reahard & Associates, Janet was a Branch Manager for a regional bank. Janet also has 18 years experience in various administrative fields; holding positions of project coordinator, customer service administrator and administrative assistant.

Jon Hoppe

Videographer/Client Service

Jon Hoppe

Videographer/Client Service

Jon is Reahard & Associates newest staff member. He is an avid photographer and videographer, but also enjoys working with clients as a resource for solving problems and finding solutions. Jon has worked in the production of automotive and insurance related training content for Nissan, General Motors of Canada, Allstate Insurance, Woople.com and others. His main goal at Reahard & Associates is to produce visual media that engages, excites and educates people. Jon is a graduate of the University of Tennessee at Chattanooga. He enjoys fishing, auto racing, is married (Teresa) and has 7 grandkids.

Devona Davis

Administrative Assistant/Coordinator

Devona Davis

Administrative Assistant/Coordinator

Devona joined Reahard & Associates as Administrative Assistant/Coordinator. She brings with her 15 years of experience in various industries providing superior customer service and support. In this role, Devona provides administrative support to the trainers and assists all of the Reahard & Associates clients and dealerships with their enrollments into the Achieving F&I Excellence!™ Management Certification Program. She is committed to offering responsive guidance and assistance as related to all of your F&I needs and concerns.

Shar Krasniqi

Multimedia Design Specialist

Shar Krasniqi

Multimedia Design Specialist

Shar brings an abundance of creativity and skill to the table in filling the much needed Multimedia Design Specialist position at Reahard & Associates. Shar’s background in graphic design, digital media and web design are being put to use in developing our new Consumer site, designing/updating our web and mobile applications, developing advertising campaigns and video production for our So Here’s The Deal Segment. Shar’s extensive education from Savannah College of Art and Design, his natural creative ability and persistence in perfection are all evident in his work.

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