Posts filed under: F&I Tips

Dealer Summit

Dealer Summit Tampa - Rick McCormick

Shark Tank Four of the nation’s top F&I trainers will put their skills and industry know-how to the test during this special session. F&I pros in attendance will be able to pose their most frustrating customer objections, get advice on difficult job-related issues, and gain…Read More Dealer Summit

Emotions Drive Us!

Serena Williams Drinking Gatorade

Emotions drive most if not all of our daily decisions. Yet we are prone in the F&I office to use logic and facts at a much higher degree than the emotional ties to the benefits of a product. Watch any commercial and it rarely focuses…Read More Emotions Drive Us!