Shark Tank Four of the nation’s top F&I trainers will put their skills and industry know-how to the test during this special session. F&I pros in attendance will be able to pose their most frustrating customer objections, get advice on difficult job-related issues, and gain…Read More Dealer Summit
What do Ronald Reagan, Walt Disney, Zig Ziglar and Steve Jobs have in common? They all knew the value of a great story and the one secret that makes it so powerful. Statistics can add to the conversation; however, a great story displays the struggle…Read More The Secret of Story Selling in F&I!
Emotions drive most if not all of our daily decisions. Yet we are prone in the F&I office to use logic and facts at a much higher degree than the emotional ties to the benefits of a product. Watch any commercial and it rarely focuses…Read More Emotions Drive Us!