...brings the premier F&I training program, along with a nationally recognized F&I trainer, author, and NADA speaker, right to your dealership. Achieving F&I Excellence!™ is not a "philosophy" taught by someone who has never been in the F&I office, old school "techniques" that might have worked yesterday, or a vendor- provided training program with a separate agenda. Our objective is not to get dealers to sell more of "our" product, because we don't sell any F&I products. Our only objective is to help dealers increase their F&I income and delight every customer!

Benefits of Achieving F&I Excellence!™ include:

• Change managers focus from "selling" products to helping customers, thereby increasing product sales, profits, and customer delight with the F&I process.
• Implementation of a customer-centered, needs-based F&I presentation based upon the customer's agenda, not the F&I manager's agenda.
• Turn managers from making F&I presentations into "needs-discovery" experts capable of creating customer interest in any and all F&I products.
• Train managers to respond positively to customer questions, concerns and objections.
• Enable F&I managers to use objections to help lead customers to a positive buying decision.
• Provide managers basic and advanced sales techniques, with ten great visual aids and VSA closes.
• Train managers to evaluate and analyze credit from a lender's perspective, to provide paper buyers with valid reasons to approve the credit challenged customer.
• Educate managers with regard to the laws and regulations that impact F&I on a daily basis.
• Ensure that proven, consistent F&I processes and best practices are utilized by every F&I manager at the dealership.
• Ensure F&I managers focus on the sale of all F&I products, not simply the ones they make the most money on, or those products they perceive to be the easiest to sell.
• Create in every F&I manager a tradition of excellence and a genuine belief in their products and their own abilities.

Why should you invest in Achieving F&I Excellence!™? --In order to keep on pace with the expectations of today's consumer. Today's consumer loathes listening to a sales pitch in the F&I office. They simply will not tolerate multiple "features-advantages-benefits" presentations for a half a dozen or more F&I products. Today, the best sales pitch is NO sales pitch. Financial Services Managers must utilize a needs-based consultative approach and sell F&I products according to the customer's agenda... not their agenda. Consumers demand a Financial Services Professional capable of reviewing their repayment, risk management, and vehicle protection options, and assisting them in making an informed decision.

Achieving F&I Excellence!™ provides both new and experienced F&I managers with the consultative selling skills necessary to lead today's informed consumer to a positive buying decision, because with their help, they see it is the right decision.

Ron Reahard has long been recognized as a high-impact teacher, instructor and coach, with the proven ability to motivate F&I managers to achieve peak performance through self-leadership. Reahard & Associates is dedicated to providing automobile dealers and F&I managers with the cutting-edge strategies, processes, and consultative selling skills necessary to succeed in today's increasingly competitive retail environment. Bring the F&I training that is guaranteed to WOW you to your dealership today!

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