F&I TipsJune 19 2017

Hooked on a Feeling

Rick McCormick

Hooked on a Feeling I’m revealing my age when I recount “Hooked on a Feeling,” the 1969 hit by BJ Thomas. This song intimates the importance of an emotional connection. Emotionally connected customers buy more of your products and services, exhibit less price sensitivity, open…Read More Hooked on a Feeling

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F&I Tips & GeneralJune 7 2017

Change is a-Coming!

Rick McCormick

The year 1886 is regarded as the birth year of the modern car. In that year, German inventor Karl Benz built the Benz Patent-Motorwagen. Cars did not become widely available until the early 20th century. One of the first cars accessible to the masses was…Read More Change is a-Coming!

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GeneralMay 15 2017

The Great Equalizer!

Rick McCormick

Agents can realize unprecedented levels of success by letting go of the word ‘impossible’ and using obstacles as stepping stones. In the second half of the 19th century, the new frontier west of the Mississippi was affectionately called “The Wild West.” During this time, most…Read More The Great Equalizer!

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GeneralMay 4 2017

The Seat Behind You

Rick McCormick

A note handed to NFL wide receiver Mohamed Sanu proves that people notice your good work — even when you don’t realize they are watching. Mohamed Sanu is a wide receiver for the NFL’s Atlanta Falcons and one of their most celebrated stars. After sitting…Read More The Seat Behind You

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GeneralApril 5 2017

What the Grateful Dead Taught Me About Customer Service

Rick McCormick

History’s greatest touring band gave their customers what they wanted and never repeated a setlist. In 2004, Rolling Stone ranked the Grateful Dead No. 57 on their list of the “100 Greatest Artists of All Time.” The Grateful Dead were considered the greatest touring band…Read More What the Grateful Dead Taught Me About Customer Service

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