F&I Tips & GeneralAugust 21 2017

The Chick-fil-A Difference

Rick McCormick

The Chick-fil-A Difference Chick-fil-A draws from the same pool of individuals to hire employees as Taco Bell, McDonald’s and other fast food restaurants. Yet their customer service skills and intentional effort to respond with “Please,” “Thank You” and “My pleasure,” has been one of the…Read More The Chick-fil-A Difference

F&I Tips & GeneralAugust 9 2017

Lightbulbs, Microphones and a Tattoo Machine!

Rick McCormick

Lightbulbs, Microphones and a Tattoo Machine! Thomas Edison is known for his lifelong achievements, but he did not get there overnight. Determination and commitment paved his way to success, and they can for you, too. Determination is the real story behind Thomas Edison. He didn’t…Read More Lightbulbs, Microphones and a Tattoo Machine!

F&I Tips & GeneralJuly 20 2017

That Crazy Columbo!

Rick McCormick

That Crazy Columbo! Most of us have laughed at the crazy efforts of Lieutenant Columbo to lull criminal suspects into letting their guard down and then watched as he would get information that no one else could. An article in the American Bar Association Journal…Read More That Crazy Columbo!

F&I Tips & GeneralJuly 10 2017

Your Competitive Advantage

Rick McCormick

Your Competitive Advantage During a recent (and rare) vacation along Florida’s Gulf Coast, I watched more evening TV than I have in quite some time. I was amazed by how many dealership commercials I experienced. It appeared that everyone was trying to gain a competitive…Read More Your Competitive Advantage

F&I TipsJune 19 2017

Hooked on a Feeling

Rick McCormick

Hooked on a Feeling I’m revealing my age when I recount “Hooked on a Feeling,” the 1969 hit by BJ Thomas. This song intimates the importance of an emotional connection. Emotionally connected customers buy more of your products and services, exhibit less price sensitivity, open…Read More Hooked on a Feeling


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