The Most Recent Article

High PVR: Fake News or Great News?

Ron Reahard

If you want to improve performance at your dealership, you have to instill the expectation of continuous improvement, and then implement a process to ensure it happens. That plan must begin with a comprehensive, needs-based approach with the focus on helping customers.

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High PVR: Fake News or Great News?

Ron Reahard

If you want to improve performance at your dealership, you have to instill the expectation of continuous improvement, and then implement a process to ensure it happens. That plan must begin with a comprehensive, needs-based approach with the focus on helping customers.

It’s OK to Be Nervous

Ron Reahard

10 pieces of practical, hard-earned advice on how to be successful as a new F&I professional.

5 Questions F&I Pros Must Answer Monthly

5 Questions F&I Pros Must Answer Monthly

Rick McCormick

The struggle to produce at higher and higher levels can only be fueled be a consistent effort to increase your personal skills, your understanding of customer behavior, and your ability to provide an irresistible presentation of your products.

Have a Real Conversation

So Here’s the Deal – Have a Real Conversation

Ron Reahard

An F&I professional’s conversation with the customer should begin the moment he or she meets the customer in the salesperson’s office. And it has to be a conversation, not an interview, not an interrogation, and not some self-serving phony survey.

Stop Grasping at Straws

Ron Reahard

There is no magic elixir for curing the aches and pains of slow sales and F&I production, but training and support is a reliably effective treatment.

So Here’s the Deal – Can’t Beat Them, Join Them

Ron Reahard

Stop fighting credit unions and join them. ¬†You’ll know their rates and lending policies, and knowing your competition is critical.