6 Keys to Increasing VSA Sales & Profits Today!

6 Keys to Increasing VSA Sales & Profits…Today!

Ron Reahard

Every day, F&I managers in dealerships all over the country get the exact same objection from customers when it comes to purchasing a vehicle service agreement, and that objection hasn’t changed in more than 30 years.

Best Practices Mean Bigger Profits

Best Practices Mean Bigger Profits!

Ron Reahard

You cannot achieve F&I excellence if you’re willing to accept F&I mediocrity. You only get superior performance when you expect superior performance.

Magic Words That Make You Money

Ron Reahard

Words are powerful tools that can arouse emotions, transfer knowledge,
and move a customer who “doesn’t need any of that stuff” to buy multiple F&I products.

F&I Professional or F&I Pretender? Article

F&I Professional or F&I Pretender?

Ron Reahard

In the F&I world, there are stars and there are also-rans. Are you ready for prime time? Take this quiz to find out! Having trained thousands of F&I managers from hundreds of dealerships all over the country, it’s been my experience that dealerships with the most successful (and profitable!) F&I departments have four characteristics in common.

Turn On Your Team…Turn Up Your Profits! Article

Turn On Your Team…Turn Up Your Profits!

Ron Reahard

Sales and F&I are supposed to be on the same team. Unfortunately, in many dealerships you wouldn’t know it, because there is virtually no communication between managers on a deal before, during, or after it goes to F&I.

The New Rules for Quoting Payments Article

The New Rules for Quoting Payments

Ron Reahard

Sales people, sales managers, and F&I managers all need to understand what they can and cannot do. The sales techniques of yesterday are the felonies of today.