Shut Up! You'll Sell More Stuff Article

Shut UP! You’ll Sell More Stuff

Ron Reahard

In the past, the primary focus of the F&I process was on selling products, not on helping customers. The old way of selling F&I products required spewing forth benefit after benefit until the customer, presumably overwhelmed by the tremendous value of whatever product was being pitched, could not help but buy. It also meant that the F&I manager did most of the talking.

Explode F&I Income Article

16.3 Ways to Explode F&I Income and Delight Customers

Ron Reahard

It seems F&I products and past practices are under attack from all sides. Fortunately, new F&I products and sales processes offer tremendous profit opportunities. “Who Moved My Cheese?” Change happens. Nowhere is that more apparent than in the automobile business, and especially in the F&I office.

F&I Article

Get Real, Get Rich!

Ron Reahard

Achieving F&I excellence — consistent performance and exceptional profits, as well as “completely satisfied” customers — comes with a price. The price tag reads, Product Knowledge, Enthusiasm, Goals, Caring, Self-Discipline, and doing the right thing for the right reasons (not just when you feel like it!).