We Just Make It Better. Who we are defines what we do, and we're good. Really good.
Reahard & Associates is a customer-driven F&I training company that believes today we cannot merely satisfy customers; we must instead strive to delight customers. Our objective is never to get F&I managers to sell more of “our” product, because we don’t sell any F&I products. Our only objective is to help increase F&I department income and delight customers!

Our Company
Reahard & Associates remarkable record of success is the direct result of the belief of its founder Ronald J. Reahard, that “you succeed in life by helping other people become successful.” In Ron’s own words, “Continuously improving your ability to help customers is the key to the growth and profitability of any organization.” Achieving F&I Excellence!™ has been designed to unleash the winner in every manager by improving their ability to help every customer.
At Reahard & Associates we strive to provide attendees with an innovative, inspirational, and information packed experience, along with proven selling tools and techniques they can use today, tomorrow, and in the years ahead. Every day, in automobile dealerships throughout the country, Reahard & Associates is changing lives by improving F&I managers’ ability to help customers, one customer at a time. At Reahard & Associates, we believe it’s a beautiful day…to help a customer!
Our Team
Scott Howard
Scott Howard
Senior Trainer
Ron Reahard
President
Ron Reahard
President
Ronald J. Reahard is President of Reahard & Associates. Ron began his automobile career in 1975, and has created and conducted numerous F&I training programs, seminars, and management workshops for NADA and various state and local dealer associations. He has also authored numerous articles on F&I that have appeared in F&I Management & Technology magazine, Automotive Executive, and The Journal of the Association of Finance & Insurance Professionals. Ron is a member of the Association of Finance and Insurance Professionals, and is the spokesman on the AFIP Certification CD Training Program. Ron is a Christian who believes you succeed in life by helping others become more successful.
Rick McCormick
National Account Development Manager
Rick McCormick
National Account Development Manager
Rick McCormick has more than 25 years of sales experience, with over 6 years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is the ability to listen effectively. Over the last 14 years Rick has conducted training for Dealer Groups and General Agencies across the country. He has authored articles on F&I that have appeared in F&I Showroom and Agent Entrepreneur magazine and has consistently presented at the annual F&I Industry Summit, Agent Summit and at the Ethical F&I Conference.
David Baker
Senior Training Consultant
David Baker
Senior Training Consultant
David Baker joined our team with over 25 years of automotive sales experience. David began his initial affiliation with Reahard & Associates in 2007. David’s background includes new and used car sales, management of Finance & Insurance departments, and General Manager. David has the ability to focus on the task at hand while working with F&I Managers. His enthusiasm for training and helping F&I managers reach their goals will bring your Finance & Insurance Department to a whole new level.
Ann Reahard
Accounting Administrator
Ann Reahard
Accounting Administrator
Ann’s background working with automobile dealers began in the credit insurance marketing division of an insurance company in Fort Worth, TX. Her duties included teaching the administrative portion of their monthly F&I school. She also worked as a manager in the credit administration division for an insurance company in Galveston, TX. At Reahard & Associates, her responsibilities include human resources and accounting. Ann has been with Reahard & Associates since its inception in 2001.
Janet Crabtree
Director of Operations
Janet Crabtree
Director of Operations
Janet became our Director of Operations when she joined our team in 2007. As Director of Operations, Janet works closely with the Senior Trainers and assists all of Reahard & Associate’s clients and dealerships through the contracting process. Prior to joining Reahard & Associates, Janet was a Branch Manager for a regional bank. Janet also has 18 years experience in various administrative fields; holding positions of project coordinator, customer service administrator and administrative assistant.
Jon Hoppe
Artistic Director
Jon Hoppe
Artistic Director
Jon joined Reahard & Associates in the fall of 2017. He is an avid photographer and videographer, but also enjoys working with clients as a resource for solving problems and finding solutions. Jon has worked in the production of automotive and insurance related training content for Nissan, General Motors of Canada, Allstate Insurance, Woople.com and others. His main goal at Reahard & Associates is to create, direct, design and produce visual media that engages, excites and educates people. Jon is a graduate of the University of Tennessee at Chattanooga. He enjoys fishing, auto racing, is married (Teresa) and has 7 grandkids.
Devona Davis
Administrative Assistant/Coordinator
Devona Davis
Administrative Assistant/Coordinator
Devona joined Reahard & Associates as Administrative Assistant/Coordinator. She brings with her 15 years of experience in various industries providing superior customer service and support. In this role, Devona provides administrative support to the trainers and assists all of the Reahard & Associates clients and dealerships with their enrollments into the Achieving F&I Excellence!™ Management Certification Program. She is committed to offering responsive guidance and assistance as related to all of your F&I needs and concerns.
Elijah Watson
Web Development Application and Support
Elijah Watson
Web Development Application and Support
Elijah joined the Reahard & Associates team in the spring of 2018 to fill the Web Development Application and Support role. His responsibilities include managing our various websites, assisting with the technical aspects of our company, and serving as a technical support specialist. Though he is relatively new to the computer science field, having just completed his computer science associate degree, he is eager to continue learning at Reahard & Associates.
FYI: If you are having any difficulties with your computer, his first recommendation is turning it off and back on again!
What Can We Do For You?
We're here to help, however we can do that, we will.
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