The Most Recent Article

F&I Customers Are Just Like Us!

Rick McCormick

Top-producing F&I managers have learned to look at their presentations from the other side of the desk and build trust in the process — and themselves — to sell more products to more customers.

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F&I Customers Are Just Like Us!

Rick McCormick

Top-producing F&I managers have learned to look at their presentations from the other side of the desk and build trust in the process — and themselves — to sell more products to more customers.

Connecting Over Closing!

Rick McCormick

How well are you connecting with your customers? Or rather, how are you making your customers feel? What experience are you offering? Do customers leave your office feeling sold and overwhelmed, or excited, informed, and confident? The major contributor to success with any client interaction is connecting with them on a personal level.

Peace of Mind is at a Premium

Rick McCormick

The pandemic’s disruption of what was previously normal has resulted in a desire for stability. The products we offer in the F&I office reduce risk in the case of an unexpected event, providing customers with the peace of mind they crave. In uncertain times, there are few things more valuable than that. People worry about their finances, their jobs, their health, their families, etc. If your offering can remove an item from their worry list, that’s a benefit many are willing to pay for. The benefit of peace of mind can be maximized with two efforts with every customer.

Bishops, Badges, and Blenders!

Rick McCormick

True servants with a heart to make people and the industry at large better are priceless and worthy to be honored.

Objection Overruled!

Rick McCormick

How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.

A Menu Has Its Limits!

Rick McCormick

Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.