We Like F&I So Much That We Write About It...A Lot
Please feel free to browse over 20 years of our knowledge.
The Most Recent Article
Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.
Published in November 2022 edition of F&I and Showroom!
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Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.
Published in November 2022 edition of F&I and Showroom!
The Path of People: The Power of Empathy
Rick McCormick
If we provide the path through the process that our customers enjoy, expect, and hope for, they will trust us and listen to the insight we offer.
Published in the October 2022 edition of F&I and Showroom!
The Path of People: Listening
Rick McCormick
Master the art of intentional and active listening and watch it change the outcome for you and your customers.
Published in the September 2022 edition of F&I and Showroom!
The Path of People: Emotional Attachment
Rick McCormick
Insightful information that attaches your customer emotionally to a product will move more to buy than any close you may have learned.
Published in the August 2022 edition of F&I and Showroom!
The Path of People: Let them Lead
Rick McCormick
Third party confirmation is the most powerful tool to move people down the path of buying.
Published in the July 2022 edition of F&I and Showroom!
The Message from the Mess: Listen Up F&I!
Rick McCormick
Here are three parts of the message coming from the midst of the mess we have been living through for the last couple of years.
Published in the June 2022 edition of F&I and Showroom!