Ensuring F&I Excellence!™ instills in F&I managers the expectation of continuous improvement and implements a process to ensure it happens.

Ensuring F&I Excellence!™ Dealership Training

What’s in it for You?

Ensuring F&I Excellence!™ in dealership training is designed to reinforce the customer focused sales techniques F&I managers learned in Achieving F&I Excellence!™ Certification Classes.

Reahard & Associates provides monthly Ensuring F&I Excellence!™ on-going, in-dealership, F&I manager training, one (or more) days per month on a monthly, bi-monthly, or quarterly basis. Training includes one-on-one training by R&A Training Consultant with individual F&I managers, product knowledge testing, and recording of actual F&I presentations for review, evaluation, and critique by R&A (and Dealer/GM).

It is critical for F&I managers to continuously improve their ability to consultatively sell their products and become comfortable using a Financial Services Overview to review the customer’s repayment, risk management, and vehicle protection options.

See the impact that Achieving F&I Excellence can have at your dealership

You can add this much to your yearly profit with a PRU increase of just $0


Your current, average yearly profit is

With the added PRU it could be

Benefits Include:

  • Builds upon sales techniques introduced in the Achieving F&I Excellence!™ Class, allowing experienced F&I managers to continually improve their performance.
  • Ensures proven, consistent F&I processes and best practices are utilized by every F&I manager at every dealership.
  • Incorporating “real world” situations and actual customer objections into role-play exercises helps improve managers’ selling skills.
  • Ensure F&I managers focus on the sale of all F&I products, not simply the ones they make the most money on, or those products they perceive to be the easiest to sell.
  • Ensures F&I managers are in compliance with current laws and regulations.
  • Instills in every F&I manager the expectation of continuous improvement in their performance.
  • Clearly demonstrates to managers the organization’s commitment to their continued professional growth, success and profitability.


Experience the Results

We realize in order to see the benefits of training, you have to see the results. Our training includes individual F&I manager performance monitoring with custom-tailored continuing education activities utilizing a monthly training calendar with daily training assignments. Dealers and F&I Managers can see the results when they review their Ensuring F&I Excellence!™ Training Activity Report and Month-End individual and department performance analysis.

I think you have probably trained close to 300 of our F&I managers over the years and we have 90 managers that are completing your online training modules every week. It’s not a coincidence that some of the highest performers in the industry are also some of the best trained in the industry…We know that our partnership with your company has been a big contributor to our results. I look forward to our continued progress together in the coming years.

Jason Frampton
Vice President Sales & FInance Ken Garff Automotive Group