F&I's New Mantra

F&I’s New Mantra

Rick McCormick

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The voices of auto consumers are being heard loud and clear. They demand a process that is transparent, focused on them and doesn’t waste their time. Add to this the recent phenomenon of “showrooming,” where potential buyers use their mobile devices to verify information up to the very moment the deal is signed, and you’ve got a whole new set of challenges.

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