F&I - We Don't Just Train It,
We live it. Here's proof.

The Power of Saying No

Rick McCormick
Dealerships are constantly seeking ways to increase profits and revenue. That's what successful businesses do. General agents play a critical role in guiding them toward the right opportunities. To do this effectively, agents must understand their areas of expertise, know where they can provide the most value, and recognize when…

The Power of Saying No

Rick McCormick
Dealerships are constantly seeking ways to increase profits and revenue. That's what successful businesses do. General agents play a critical role in guiding them toward the right opportunities. To do this effectively, agents must understand their areas of expertise, know where they can provide the most value, and recognize when…

The No. 1 Enemy of F&I Success

Rick McCormick
The No. 1 enemy of consistent success in the F&I process is the law of entropy... So how does a law about thermodynamics relate to F&I skills? Let's break it down.…

Buckets of Intel

Justin Gasman
In the world of F&I, it's easy for managers to believe they know their customers well - especially when they're repeat buyers or even personal friends. Familiarity feels comfortable, but comfort often leads to complacency. And complacency is dangerous in this business. The truth is, no matter how well you…

The Code Beneath the Hood

Justin Gasman
Help dealer-clients' F&I managers convince consumers VSCs are no longer nice-to-haves.…

Wish or Work To Success

Rick McCormick
Good old-fashioned work ethic will get you where you want to go.…

You Become What You Pursue

Rick McCormick
Everyone has a choice in life and in business. The path we choose to follow determines our ultimate destination. When interacting with customers, we can either share knowledge and offer genuine help or rely on high-pressure sales tactics. The path we take defines the outcome.…

Modern Day Picasso

Justin Gasman
Paint pictures of need for customers, and they'll be much more likely to buy protection.…

The F&I Wiring Harness

Justin Gasman
To stay sharp in F&I, training must be a daily habit - like brushing your teeth. One of my favorite F&I managers puts it best: "If you're not growing, you're dying." I took this to heart and explored something most people overlook: wiring harnesses. Exciting, right? Well, it should be!…

What Every Dealer Wants

Rick McCormick
Everyone desires to be seen and valued for what they bring to the table.…

The F in F&I Stands for Fun

Hannah Mitchell
Training veteran Rick McCormick demonstrates how to help customers have a good experience and leave your office with products for their vehicles.…