F&I - We Don't Just Train It,
We live it. Here's proof.

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Masters In Training

Hannah Mitchell
Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.…
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F&I Conviction

Rick McCormick
It is not important that the client understands us - it is critical that they know we understand them.…
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Busy – the Enemy of the Master!

Rick McCormick
"Either you run the day, or the day runs you!" The greatest enemy of the advancing F&I professional isn't lacking skills or opportunities, it's busyness! Mediocre performance is the result of excuses and padded time that prevents us from reaching mastery.…
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The Only Shot You Miss Is the One You Don’t Take-Right or Wrong?

Justin Gasman
Keeping things simple can pave the way for stronger F&I performance.…
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Busy – the Enemy Of Excellence!

Rick McCormick
The greatest danger of mediocre performance in the F&I office is not the lack of skills and opportunities. It is the busyness that demands attention to the immediate that leads to a mediocre level of preparation and practice!…
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Menu 2.0

Rick McCormick
Everyone today seems to have a new update or version of a great product, and they normally call it 2.0. Change has mandated that we update to a better menu experience. I regularly encounter a menu process that creates more resistance than it collapses.…
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Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
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Checkup Time!

Rick McCormick
Several times throughout the year, we need to slow down, take a deep breath, and look at ourselves, our process, and our results!…
February

What Does The “I” Stand For?

Rick McCormick
"Any fool can know. The point is to understand." - Albert Einstein…
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The One Thing Customers Demand Before They Will Buy

Rick McCormick
Trust is an essential element that should lay the foundation for everything else you do.…
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Lambano–Use It!

Rick McCormick
The Greek word “Lambano” is defined as, “To take hold with the hand, lay hold of any person or thing in order to use it."…