F&I - We Don't Just Train It,
We live it. Here's proof.


What Does The “I” Stand For?

Rick McCormick
"Any fool can know. The point is to understand." - Albert Einstein…

16.3 Ways to Explode F&I Income and Delight Customers

Ron Reahard
It seems F&I products and past practices are under attack from all sides. Fortunately, new F&I products and sales processes offer tremendous profit opportunities. "Who Moved My Cheese?” Change happens. Nowhere is that more apparent than in the automobile business, and especially in the F&I office.…

Get Real, Get Rich!

Ron Reahard
Achieving F&I excellence — consistent performance and exceptional profits, as well as “completely satisfied” customers — comes with a price. The price tag reads, Product Knowledge, Enthusiasm, Goals, Caring, Self-Discipline, and doing the right thing for the right reasons (not just when you feel like it!).…