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Who we are defines what we do, and we're good. Really good.

Reahard & Associates is a customer-driven F&I training company that believes today we cannot merely satisfy customers; we must instead strive to delight customers. Our objective is never to get F&I managers to sell more of “our” product, because we don’t sell any F&I products. Our only objective is to help increase F&I department income and delight customers!

Logo for Reahard & Associates

Reahard & Associates remarkable record of success is the direct result of the belief of its founder Ronald J. Reahard, that “you succeed in life by helping other people become successful.” In Ron’s own words, “Continuously improving your ability to help customers is the key to the growth and profitability of any organization.”

At Reahard & Associates we strive to provide attendees with an innovative, inspirational, and information packed experience, along with proven selling tools and techniques they can use today, tomorrow, and in the years ahead. Every day, in automobile dealerships throughout the country, Reahard & Associates is changing lives by improving F&I managers’ ability to help customers, one customer at a time.

At Reahard & Associates, we believe it’s a beautiful day…to help a customer!

Meet Our Team!


Ron Reahard


Ronald J. Reahard is President of Reahard & Associates. Ron began his automobile career in 1975, and has created and conducted numerous F&I training programs, seminars, and management workshops for NADA and various state and local dealer associations. He has also authored numerous articles on F&I that have appeared in F&I Management & Technology magazine, Automotive Executive, and The Journal of the Association of Finance & Insurance Professionals. Ron is a member of the Association of Finance and Insurance Professionals, and is the spokesman on the AFIP Certification CD Training Program. Ron is a Christian who believes you succeed in life by helping others become more successful.


Janet Crabtree


As the COO, Janet handles all things financial as well as overseeing the day-to-day operations of the company. Janet joined the Reahard & Associates team in 2007. Originally, as Director of Operations, Janet worked with the Senior Trainers and Reahard & Associate’s clients and dealerships through the contracting process. Prior to joining Reahard & Associates, Janet was a Branch Manager for a regional bank. Janet also has 30 years experience in various administrative fields; holding positions of project coordinator, customer service administrator and administrative assistant.


Rick McCormick

National Account Development Manager

Rick McCormick has more than 25 years of sales experience, with over 6 years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is the ability to listen effectively. Over the last 14 years Rick has conducted training for Dealer Groups and General Agencies across the country. He has authored articles on F&I that have appeared in F&I Showroom and Agent Entrepreneur magazine and has consistently presented at the annual F&I Industry Summit, Agent Summit and at the Ethical F&I Conference.


Ann Reahard

Accounting Administrator (retired)

Ann’s background working with automobile dealers began in the credit insurance marketing division of an insurance company in Fort Worth, TX. Her duties included teaching the administrative portion of their monthly F&I school. She also worked as a manager in the credit administration division for an insurance company in Galveston, TX. At Reahard & Associates, her responsibilities include human resources and accounting. Ann has been with Reahard & Associates since its inception in 2001.


David Baker

Senior Training Consultant

David Baker joined our team with over 25 years of automotive sales experience. David began his initial affiliation with Reahard & Associates in 2007. David’s background includes new and used car sales, management of Finance & Insurance departments, and General Manager. David has the ability to focus on the task at hand while working with F&I Managers. His enthusiasm for training and helping F&I managers reach their goals will bring your Finance & Insurance Department to a whole new level.



Justin Gasman

Senior Training Consultant

Justin grew up in the car business with a father who was an F&I manager and officially began his automotive industry career in June 2003. In 2014, he won first place in F&I and Showroom’s F&Idol contest and helped his dealer earn F&I Pacesetter status, putting them on the map. Justin is AFIP Master – Certified & ACE Certified.. He joined Reahard & Associates in November 2023, and is excited to make an impact and share his knowledge and experience with other like-minded automotive professionals. He enjoys skiing and paddle boarding in Breckenridge, Colorado where he lives with his son, Leo.


Nancy Sutherland

Director of Operations

Nancy joined our team with 24 years of experience with a Human Resource Agency. Caring for the needs of others is not just a phrase of Nancy’s, it’s what she DOES. Nancy earned her Master’s Degree in Public Administration in 2016. We were thrilled when she opted to come to R&A in 2021. If Nancy doesn’t know the answer, she’ll get it! Nancy is ready, willing and able to assist our Trainers with their Client needs and our Clients directly. Her commitment, enthusiasm and attention to detail make her our ‘go to’ team member.


Anna Baldwin

Marketing / General IT Support

Anna joined Reahard & Associates in March 2020. With a love for learning new things, she has experience in marketing, project marketing, IT support, and web design. In her role as Project & Marketing coordinator, she is responsible for all marketing material, general IT support, social media, and coordinating company projects. She does a little bit of everything.



April Gore

Office Assistant

April joined our team in February of 2016. April has a background in Guest Services and initially, April worked to keep our offices pristine. Presently April works with the R&A office staff assisting in class preparation and post-class details as well as offering clerical assistance to our team. We appreciate her willingness to help and attention to detail!