Real training.
Proven Results.
Reahard & Associates provides F&I Certification Classes, custom tailored in-dealership F&I training, online F&I training, consulting services, and real-world solutions that dramatically increase F&I income and delight your customers.
Our ServicesInitial and ongoing F&I training
to help drive your success
F&I Classes
Delighting customers and increasing profits requires that the F&I process add real customer value. Achieving F&I Excellence!™ delivers life changing knowledge and the desire by managers to help every customer.
Online F&I Training
Achieving F&I Excellence Online!™ provides training on every aspect of F&I, including: needs-based selling, overcoming objections, and laws & regulations relevant in today’s volatile market.
In-Dealership Training
Ensuring F&I Excellence training is designed to reinforce and build upon the customer-focused sales techniques managers learn in the Achieving F&I Excellence class. Training has to be an ongoing process.
Transaction Recording
Want to see an immediate improvement in F&I performance, customer satisfaction, and ensure compliance at your dealership? Start recording F&I transactions! You can’t fix what you don’t see.
“Worth every penny. This is by far the most intuitive, smart, and useful training for F&I you could ever have!”
– Derrick H.
Browse over 200+ verified testimonials
What's in it for you? Watch and see!
Resources
At Reahard & Associates, we eat, sleep and breathe F&I. Below are some of our latest helpful resources to help you do the same.
Our Latest News & Updates

How AI Coaching and Visual Analytics Elevate F&I Performance
What is AI-powered F&I coaching, and how does it improve dealership performance? AI-powered F&I coaching is an advanced skill-development system that combines full video analytics,

Evolution of F&I Coaching: Turning Recordings into Performance
Reviewing recorded F&I transactions has traditionally required hours of manual review. Managers often spend valuable time watching entire deal recordings just to identify a handful

Optimizing the F&I Menu: Clear Naming and Process
The most effective way to structure an F&I menu presentation is to combine a customer-friendly menu structure, a clean visual layout, and a transparent compliance