Our Training is a Journey.

With a very profitable destination.

Let's Get Going

Customers Deserve a Demo Ride

In the F&I Office.

Let's Take One

We Can Help in so Many Ways

Don't believe us? See for yourself!

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Everybody Tracks Results...

We track effort.

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Real Training. Proven Results.

Reahard & Associates provides F&I Training, custom tailored in-dealership F&I training programs, online F&I training, consulting services, and real world solutions that dramatically increase F&I income and delight your customers.

F&I Classes

Customer satisfaction is a moving target: Achieving F&I Excellence!™ helps attendees hit the bull’s eye by creating a desire within to serve their customers at a higher level.

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Online Training

Achieving F&I Excellence Online!™ provides training on every aspect of F&I, including: needs-based selling, overcoming objections, and laws & regulations relevant in today’s volatile market.

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F&Insight™

One of the most powerful F&I training tools available, with compliance benefits to boot! F&I managers with video recording systems in their office are more likely to abide by the 300 percent rule.

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Our Latest F&I Resources

At Reahard & Associates, we eat, sleep and breathe F&I. Below are some of our latest helpful resources to help you do the same.
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I think you have probably trained close to 300 of our F&I managers over the years and we have 90 managers that are completing your online training modules every week. It’s not a coincidence that some of the highest performers in the industry are also some of the best trained in the industry…We know that our partnership with your company has been a big contributor to our results. I look forward to our continued progress together in the coming years.

Jason Frampton
Vice President Sales & FInance Ken Garff Automotive Group