Our Training is a Journey.

With a very profitable destination.

Let's Get Going

Customers Deserve a Demo Ride

In the F&I Office.

Let's Take One

We Can Help in so Many Ways

Don't believe us? See for yourself!

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Everybody Tracks Results...

We track effort.

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Real Training. Proven Results.

Reahard & Associates provides F&I Training, custom tailored in-dealership F&I training programs, online F&I training, consulting services, and real world solutions that dramatically increase F&I income and delight your customers.

F&I Classes

Customer satisfaction is a moving target: Achieving F&I Excellence!™ helps attendees hit the bull’s eye by creating a desire within to serve their customers at a higher level.

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Online Training

Achieving F&I Excellence Online!™ provides training on every aspect of F&I, including: needs-based selling, overcoming objections, and laws & regulations relevant in today’s volatile market.

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One of the most powerful F&I training tools available, with compliance benefits to boot! F&I managers with video recording systems in their office are more likely to abide by the 300 percent rule.

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Our Latest F&I Resources

At Reahard & Associates, we eat, sleep and breathe F&I. Below are some of our latest helpful resources to help you do the same.
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I have been in this business for 31 years and have been to a lot of training classes (both good and bad). I have done a lot of training (both good and bad). After two days with Ron and one day with Rick, never has the word training been so misused. What they do is not train…they teach and educate in a way that incorporates not only how to treat people but they provide you with true life lessons that can aid in the Finance & Insurance process…The fact is I have learned more in 2 days with Ron and 1 day with Rick than I have in…I don’t know how long!…I truly believe we are fortunate to be aligned with such fine people.

Dino DeAngelis
Vice President Business Development CNA National Warranty Corporation