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Real training.
Proven Results.

Reahard & Associates provides F&I Certification Classes, custom tailored in-dealership F&I training, online F&I training, consulting services, and real-world solutions that dramatically increase F&I income and delight your customers.

Our Services

Initial and ongoing F&I training
to help drive your success

F&I Classes

Delighting customers and increasing profits requires that the F&I process add real customer value. Achieving F&I Excellence!⁠™ delivers life changing knowledge and the desire by managers to help every customer.

Online F&I Training

Achieving F&I Excellence Online!⁠™ provides training on every aspect of F&I, including: needs-based selling, overcoming objections, and laws & regulations relevant in today’s volatile market.

In-Dealership Training

Ensuring F&I Excellence training is designed to reinforce and build upon the customer-focused sales techniques managers learn in the Achieving F&I Excellence class. Training has to be an ongoing process.

Transaction Recording

Want to see an immediate improvement in F&I performance, customer satisfaction, and ensure compliance at your dealership? Start recording F&I transactions! You can’t fix what you don’t see.

“Worth every penny. This is by far the most intuitive, smart, and useful training for F&I you could ever have!” 

– Derrick H.

What's in it for you? Watch and see!


At Reahard & Associates, we eat, sleep and breathe F&I. Below are some of our latest helpful resources to help you do the same.

Our Latest News & Updates

Make It Count

When I was an F&I professional, I heard three simple words from our GM that resonated with me all year long: “We are starting a new year, with new opportunities. You have learned a lot in the past year. So, use what you have learned and make it count this year!” Before every training session, class or workshop, I always remind myself of the opportunity before me and repeat those words to myself: “Make it count!”

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