F&I - We Don't Just Train It,
We live it. Here's proof.
F&I Training Fundamentals
Hannah Mitchell
Rick McCormick shared with F&I and Showroom some of his deep knowledge on how to approach F&I manager training and how to make it stick over time. See his answers to questions about the behind-the-scenes process.…
In F&I, every customer interaction is an opportunity to build trust, provide genuine value, and create lasting relationships. Success doesn't happen by accident - it's the result of thoughtful preparation, consistent training, and leveraging the right tools to monitor and enhance performance.…
Critics of the automobile industry foster distrust in the marketplace by utilizing words that mock the industry. Controlling terminology in marketing and sales is crucial to maximizing marketing effectiveness, as it directly impacts compliance, thereby reducing legal risk; accuracy; customer understanding; brand consistency; and overall trust by ensuring a unified…
We've known for decades and heard throughout our careers the Lee Iacocca maxim, "Business, after all, is nothing more than a bunch of human relationships." However, I think the craziness of the recent past has caused us to become more dependent on innovation to strengthen our relationships.…
We live in a world and industry that is moving quickly to digital and online options for purchasing a vehicle. While these concepts must be embraced, to quickly discount the impact of an in-person interaction and seek to eliminate one without the other is not wise. Let's look at the…