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F&I - We Don't Just Train It,
We live it. Here's proof.

fdb91400331b443d374bd2831ff30dc866370543

Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
f-i-magazine-october2020

The Rhythm of the Sales Conversation

Rick McCormick
When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.…
f-i-magazine-september2020

Adapting to Win

Rick McCormick
Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.…
f-i-magazine-august2020

What I Learned Most From COVID-19

Rick McCormick
The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.…
f-i-magazine-july2020

Empathy Trumps Everything!

Rick McCormick
If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.…
f-i-magazine-june2020

Someday: The Worst Day of the Week!

Rick McCormick
While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.…
f-i-magazine-may2020

Pruning Time!

Rick McCormick
Today’s reality is presenting us with both challenging times as well as countless possibilities. Success is reserved for those that dare to prune their process to assure future growth in skills and profits.…
202004-scaled-e1589315151163

Fill the Void!

Rick McCormick
The time we spend with the customer in our office will be filled with something, either positive or negative. Will it be a display of salesmanship filled with facts and data, or an engaging effort to get the customer to talk and share their thoughts, ideas, and goals?…
202003-scaled-e1584738328909

Once In a While!

Rick McCormick
Eliminating inconsistent efforts and replacing them with intentional and consistent ones is one of the secrets of those that reach the top levels of success in the F&I office.…
202002-scaled-e1582209551532

“Surf’s Up!” — navigating change in F&I

Rick McCormick
Surf's Up - Many customers are familiar with a service contract. Just as many are unfamiliar with what Tire & Wheel, Road Hazard Protection or Environmental Protection will do for them. Providing videos that inform the customer of the value of these services - as opposed to a commercial trying…
202001-scaled-e1581539956187

F&I Performance: “Surroundings Lead to F&I Success”

Rick McCormick
F&I Performance is affected by the people and conditions around you. Few things can determine our ability to improve more than the things, people and experiences with which we surround ourselves. If you are reaching for more, take a look at your surroundings and see if adjustments need to be…