So Here's The Deal - Selling to Affluent Customers

So Here’s The Deal – Selling to Affluent Customers

Ron Reahard

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An F&I pro from California is having trouble selling F&I protections to his affluent customer base. “We have extremely affluent customers, and the biggest objection I get is them being able to offset the risk themselves versus relying on extended warranties, GAP or things of that nature. Do you have a strategy to overcome those objections?”

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