Hooked on a Feeling
I’m revealing my age when I recount “Hooked on a Feeling,” the 1969 hit by BJ Thomas. This song intimates the importance of an emotional connection. Emotionally connected customers buy more of your products and services, exhibit less price sensitivity, open up and talk more, and are more likely to recommend your dealer clients to their friends and family. Facts can help eventually get a customer to take action; however, that only happens after they have become emotionally attached to the product or what it will do for them.