Growing from the Inside Out!
Sales is a numbers game. However, many times we get things backwards. We focus almost exclusively on results (outside) to the neglect of the process (inside) that produces them. I remember the first time I said to an owner who had just made very clear their desire for the numbers to increase; “so you want more apples on the tree.” I explained further that you don’t get more apples by yelling at the tree or beating on the trunk! You get more apples when you provide the ingredients to improve the health of the tree — working from the inside out.