What Sank the Titanic Will Sink Your Dealers!
“Iceberg, right ahead!” is the shout Fred Fleet, the lookout for the ill-fated Titanic, is said to have given when he saw the ship’s doom ahead. How could the Titanic, such a large and well-designed ship, ever sink? History tells us numerous factors may have led to its sinking. The F&I office has become a much larger “ship” in the overall profit of every dealership. Using factors that sunk the Titanic comparatively can sound alarms for the F&I offices we work in. Responding to the alarms might help avoid a catastrophic F&I failure! Let’s look at a few.