“Surf’s Up!” — navigating change in F&I

Surf's Up - Many customers are familiar with a service contract. Just as many are unfamiliar with what Tire & Wheel, Road Hazard Protection or Environmental Protection will do for them. Providing videos that inform the customer of the value of these services - as opposed to a commercial trying to sell them the products are especially effective. This article is featured in the January 2020 issue of F&I and Showroom. Find more Articles & Resources Here!