Rick McCormick, Presenter at the 2016 Industry Summit

Are you going to be in attendance at this year’s Industry Summit in Las Vegas? If so, make sure you attend this must-see workshop!

Rick McCormickObjection Handling: Collapse. Create. Repeat.

The menu presentation represents an F&I manager’s opportunity to build credibility with the customer, especially if the producer merely reviews — not sells — the options available. But what happens when customers says no to every option. Trainer Rick McCormick says the best way to handle a “no” is to collapse, create, and then repeat. He’ll explain what he means during his special session on objection handling.

Wednesday, August 31st at 11:30am
in Concorde C

Click HERE to view the full agenda for the 2016 Industry Summit.