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F&I - We Don't Just Train It,
We live it. Here's proof.

fdb91400331b443d374bd2831ff30dc866370543

Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
201310-Taking-Advantage-of-the-Leasing-Surge-in-F-and-I-FI-Showroom

Surge Protector: Taking Advantage of the Leasing Surge in F&I

Rick McCormick
F&I professionals in dealerships across the country know the leases are coming at high levels. The question is, are we ready? Let’s look at the three “P”s that help lease customers make great buying decisions: perception, products and presentation.…
201307-Upgrade-You-F-and-I-Sales-Process-and-Profits-Dealer

Upgrade Your F&I Sales Process (And Profits!)

Ron Reahard
Today, every part of the F&I process must add value for the customer. Your F&I Manager has to be trained how to help customers, not just sell customers. That requires he or she utilize a needs based approach, not a greed-based approach. So let’s look at five ways you can…
201306-The-Three-Non-Negotiables-of-F-and-I-Success-Dealer

The Three Non-Negotiables of F&I Success

Rick McCormick
Short cutting the process of discovering why each particular customer needs the products that you offer is F&I malpractice! Customers view their money differently since the recent recession and they are not interested in buying products that they feel they don’t need.…
201305-Making-F-and-I-Valuable-to-Customers-Dealer

Making F&I Valuable to Customers

Ron Reahard
You would think having access to multiple lenders through a dealer’s onsite finance and insurance department would be seen by customers as a valuable resource. Yet in far too many dealerships, the F&I sales process is built around maximizing dealer revenue, with little or no consideration given to maximizing customer…
201304-What-Were-You-Expecting-Dealer

What Were you Expecting?

Rick McCormick
Expectations must be consistently communicated. Expectations can create a vision for where we should be going and enable us to make a substantive plan on how to get there. However, they must be clearly communicated and reviewed often.…
201302-Shopping-for-Answers-FI-Showroom

Shopping For Answers

Ron Reahard
The Internet is challenging just about every retail industry the more consumers embrace it for all of their shopping, buying and payment needs. But that doesn’t mean it can’t be an ally to the men and women manning the F&I office.…
201210-Nailing-the-F-and-I-Pitch-FI-Showroom

Nailing The Pitch

Rick McCormick
The current movement toward high-performance wheels and run-fl at tires has made road hazard protection a no-brainer - that is, if you follow three simple steps to the sale.…
201208-Next-Practices-for-F-and-I-FI-Showroom

‘Next’ Practices for F&I

Ron Reahard
Today’s F&I sales process needs to reflect heightened customer expectations, their instant access to information and the current regulatory environment. That’s why we must replace some of those old processes with what I like to call “next” practices.…
201206-Environmental-Protection-4-Steps-to-the-Sale-FI-Showroom

Environmental Protection: 4 Steps To The Sale

Rick McCormick
To sell environmental protection, you need to clear up several misconceptions. Doing so will pave the way to a successful sale.…
201110-Reorganizing-the-F-and-I-Desk-FI-Showroom

Reorganizing the Desk

Ron Reahard
There is an ugly trend taking hold at many dealerships today. The sales desk is being tasked with many of the duties and functions that have traditionally been the responsibility of the F&I department. The list includes taking credit applications, pulling credit bureaus, submitting deals to lenders, and quoting payments…