F&I - We Don't Just Train It,
We live it. Here's proof.

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Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
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30 Questions You Need To Ask Customers

Ron Reahard
Every successful F&I manager knows that customers prefer talking to listening. When customers talk, you have an opportunity to discover their needs, concerns and/or the problems they need help solving.…
200601-Quoting-Payments-the-Rules-Risks-and-Getting-it-Right-FI-Showroom

Quoting Payments: The Rules, Risks and Getting it Right!

Ron Reahard
When it comes to quoting payments, the sales and F&I process still used in many dealerships has to change. The old “quote ’em an inflated monthly payment, peel ’em off the ceiling and see what sticks” is not only deceptive, it doesn’t work anymore. Give today’s informed, Internet savvy customer…
200512-Creating-the-Ultimate-F-and-I-Pay-Plan-FI-Showroom

Creating the ULTIMATE F&I PAY PLAN

Ron Reahard
A good F&I pay plan compensates an F&I manager based on productivity. A great F&I pay plan motivates managers to excel, reinforces a dealer’s commitment to customer satisfaction, and ensures continuous improvement in F&I productivity and profits. A poor pay plan guarantees lots of turnover, turmoil and Tums®.…
200510-Objections-in-F-and-I-Are-a-Great-Thing-FI-Showroom

Objections Are a Great Thing!

Ron Reahard
Objections are inevitable in any selling situation. An F&I professional must be capable of capitalizing on customer objections. The ability to welcome multiple objections and respond positively no matter how many objections the customer raises is the sign of an experienced professional.…
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Using All the Tools in Your TOOLBOX

Ron Reahard
Every occupation requires specialized tools designed to increase an individual’s effectiveness and allow him to deliver professional results. Architects have computer-aided drafting (CAD) programs. Dentists have X-ray machines. Even the most experienced and knowledgeable mechanic can’t fix anything without any wrenches. Professional F&I managers also have tools they must use…
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WANTED: A Jack of All F&I Trades

Ron Reahard
What are the responsibilities of an F&I manager today? Of course, he or she should exemplify the ideals of a professional, acting with integrity and conducting himself or herself in accordance with the highest standards of ethical conduct. He or she should treat every customer with courtesy and respect, answer…
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Cash Customers Buy Too

Ron Reahard
Most F&I managers dread seeing cash buyers because the income per retail unit is typically much less on cash customers than on finance customers. Understanding cash buyers can open the door to more F&I product sales, including dealership financing.…
200503-Video-F-and-I-Presentations-Use-em-or-Lose-em-FI-Showroom

Video F&I Presentations: Use ‘Em or Lose ‘Em?

Ron Reahard
Dealers and F&I managers are always looking for a magic bullet — that new product, sales technique,word track or close that will easily get customers to buy F&I products.Whether it’s menu-selling software or a new closing technique, hope springs eternal that someone has found a quick, easy and foolproof way…
200501-Customers-Relate-to-Tire-and-Wheel-Mishaps-FI-Showroom

Customers Relate to Tire & Wheel Mishaps

Ron Reahard
The selection of products offered in F&I offices has grown from credit insurance and vehicle service contracts to now include GAP, environmental protection, theft deterrent products, prepaid maintenance plans and paintless dent repair. One of the newest products F&I departments are offering is tire & wheel road hazard protection. Tire…
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All Menus Are Not Created Equal

Ron Reahard
If you’re using a menu, there’s no guarantee that it is effective, efficient or even legal. Your menu should be designed to protect the dealership. Using a menu in the F&I office can protect your store from potential liability and future litigation— if it’s used every time with every customer…