F&I Strategies don't come easy. And they're necessary during tough time to overcome obstacles. You must discover how dealership financing will help your customer, what problem it will solve, or what benefit they will gain. Simply put, what does dealership financing mean to the customer in front of you? This…

F&I customers are looking for one thing: insight! Information they cannot get online will pave the way to the right decision. Top-producing F&I managers have learned to look at their presentations from the other side of the desk and build trust in the process - and themselves - to sell…

Stop asking about average penetration rates and PRU and start challenging yourself to become a better F&I manager every day - particularly on slow days.…

Has your F&I luck run out? Get back to the basics by breaking down the two core elements of success and how to turn them to your advantage.…

Three questions every F&I Manager should be asking themselves, all of which have less to do with their choice of menu and everything to do with the way they are using it.…

When we focus our effort on understanding the customer's situation, we can offer solutions that make sense in their situation.…

You have enough training and talent to make a living in F&I, but your PVR won't budge. Get to the next level by asking why you do this work and how your success or failure affects your customers' lives.…