You Want to Talk F&I? So do we.
Is the F&I Office Tone Deaf?
Customers give great weight to the overall experience and tone of the process We should too…
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A conversation with a dealer principal took a powerful turn when he made the statement My concern with sending my people to training events is that the Law of Entropy will take effect when they return Can I humbly say I had no idea what entropy was or how to…
What do Ronald Reagan Walt Disney Zig Ziglar and Steve Jobs have in common They all knew the value of a great story and the one secret that makes it so powerful…
One of the subtle deceptions of the F I profession is the constant busy state we find ourselves in Dozens of tasks demand our attention when we are not with a customer Days weeks and months go by and we find ourselves regretting the fact that we have never got…
Emotions drive most if not all of our daily decisions Yet we are prone in the F I office to use logic and facts at a much higher degree than the emotional ties to the benefits of a product Watch any commercial and it rarely focuses on the benefits of…