F&I - We Don't Just Train It,
We live it. Here's proof.

fdb91400331b443d374bd2831ff30dc866370543

Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
200808-Become-an-Intentional-F-and-I-Manager

Becoming an “Intentional” F&I Manager

Rick McCormick
An Intentional F&I Manager does things with a purpose, and on purpose. Intentional F&I managers, or those who operate with purpose, don’t complain about how tough it is and don’t make excuses for under performing. These are F&I managers who aren’t quick to blame failure on some external factor, such…
200804-F-and-I-in-an-X-and-Y-World-FI-Showroom

F&I in an X&Y World

Ron Reahard
Is your current F&I sales process adding value or alienating customers? In today's world of Google, Myspace and YouTube, word-tracks are like 8-tracks: obsolete. Generations X and Y want hands-on, direct contact.…
200802-6-Things-F-and-I-Managers-Need-to-Stop-or-Start-Doing-FI-Showroom

6 Things F&I Managers Need to Stop (Or Start) Doing

Ron Reahard
Being an F&I professional requires that you possess the qualities of someone worthy to be a role model: a positive attitude, a commitment to your craft and a genuine belief in your products. You can always tell you’re in the presence of an F&I professional by the way he or…
200709-4-Ways-to-Change-Perceptions-in-F-and-I-FI-Showroom

4 Ways To Change Perceptions

Ron Reahard
With all the warnings customers get from 20/20, consumer reports and their local credit union about deceptive sales practices and “hidden profits” dealers make in the F&I department, some days it feels like there is a big yellow warning sign outside the F&I office that reads “Caution: F&I Manager Ahead!”…
200708-Hitting-Homeruns-in-F-and-I-FI-Showroom

Hitting Homeruns In F&I

Rick McCormick
Excelling in F&I means you’re skilled in several areas. Throughout my career as a training consultant,I’ve identified four areas where F&I professionals can and should excel. So, let’s take a run around the bases.…
200705-Yes-Cash-Customers-Will-Finance-FI-Showroom

Yes, Cash Customers Will Finance!

Ron Reahard
When it comes to converting cash buyers to dealership financing, follow the customer’s lead. The most common mistake F&I managers make when it comes to cash buyers is attempting to convert them to dealership financing as soon as they discover the customer intends to pay cash for his or her…
200611-1500-PRU-It-Aint-Rocket-Science-F-and-I-Professionals-FI-Showroom

$1500 PRU: It “AIN’T” Rocket Science

Ron Reahard
The question the F&I department should be asking is how do dealerships across the country routinely hit the $1,500 mark? That might seem impossible when the national average is close to $500. Well, it isn’t, and it doesn’t take rocket science for your sales and F&I operation to achieve that…
200609-How-to-Stay-Out-of-the-Courtroom-FI-Showroom

How to Stay Out of the Courtroom

Ron Reahard
Awareness of how and where mistakes can occur is the best way to guard against them. Establish procedures that make compliance the only way to do business.…
200608-Listen-Up-Customers-Have-Something-to-Say-FI-Showroom

Listen Up! Customers Have Something to Say

Rick McCormick
Customers will provide all the reasons they need the products you are offering if you ask the right questions and wait for their response. This makes them feel respected and engaged in the buying process.…
200604-For-Better-F-and-I-Results-Start-Training-Your-Sales-Manager-FI-Showroom

For Better F&I Results, Start Training Your Sales Manager

Ron Reahard
Sales and F&I are supposed to be on the same team in a dealership. However, you often wouldn’t know it because there is virtually no communication between the sales manager and F&I manager before,during or after a deal goes to the finance office. Many frustrations that develop between the sales…