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F&I - We Don't Just Train It,
We live it. Here's proof.

fdb91400331b443d374bd2831ff30dc866370543

Controlling the Controllables

Justin Gasman
Much of what we encounter in the F&I office is not controllable. As an F&I professional, you cannot focus on the things outside of your control. You have to focus on those things that you can control.…
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september2021-cover

Objection Overruled!

Rick McCormick
How do we go from great to unstoppable? Move to the highest level of belief in your process and your products — conviction.…
july2021-cover

A Menu Has Its Limits!

Rick McCormick
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.…
june2021-cover

Circle of Development: Refresh

Rick McCormick
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.…
fi0521_cover

Circle of Development: Execution

Rick McCormick
Three ingredients are necessary to consistently execute a winning performance in the F&I office.…
f-i-magazine-april2021

Circle of Development: Skillset

Rick McCormick
Three areas of skillset development are critical to success, but these skills do not come naturally for most of us, so they must be intentionally developed.…
f-i-magazine-march2021

Circle of Development: Mindset

Rick McCormick
We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.…
f-i-magazine-february2021

Circle of Development

Rick McCormick
The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.…
f-i-magazine-january2021

Leverage What’s Within

Rick McCormick
Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.…
f-i-magazine-december2020

What Kind Of People Are We?

Rick McCormick
When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.…
f-i-magazine-november2020

One Less Thing To Worry About

Rick McCormick
We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!…